About Us


Visit West Hollywood (visitwesthollywood.com) is a Tourism Business Improvement District (TBID) dedicated to positioning West Hollywood as the world’s most vibrant urban oasis. As a 501(c) non-profit organization, Visit West Hollywood markets the city as a first-choice visitor destination to business and leisure travelers by promoting an awareness of the city’s unique location, image, businesses and industries.

Visit West Hollywood is accredited with DMAI’s Destination Marketing Accreditation Process (DMAP), which serves as a visible industry distinction defining quality and performance standards.


The West Hollywood City Council established the West Hollywood Business Improvement Area and the Hotel Marketing Benefit Zone to promote West Hollywood as a travel destination in 1989. While the business improvement district was one of the first in the area, other nearby cities had since formed similar organizations that began to vastly outspend West Hollywood in tourism marketing efforts.

Thus, in 2014, the city created the new West Hollywood Tourism Business Improvement District, funded by an increase in the hotel assessment, to address this imbalance and continue positioning the city as a top travel destination in Southern California and beyond. In a city of only 1.9 square miles, West Hollywood now has 16 hotels and an annual visitor economic impact that has grown to more than 900 million dollars.

In Memoriam

In December 2015, Visit West Hollywood’s President and CEO Brad Burlingame passed away, leaving an 18-year legacy on the organization, city of West Hollywood, and California tourism industry. A remarkable visionary, Burlingame served in leaderships roles on numerous boards and associations. Burlingame was past Board President of the Western Association of Convention & Visitors Bureau (now DMA West) and a committee member for Visit California. He served on the Board of Trustees for DMAI Foundation, in addition to serving as the California Travel Association Chair and helping to create the CalTravel PAC.

Burlingame’s groundbreaking strides in the industry did not go unnoticed, as he was an awardee of Travel and Tourism Marketing Association’s Anastasia K. Mann Leadership Award and CalTravel’s Norman F. Clark Tourism Champion of the Year, in his memory. In 2013, Burlingame was awarded DMA West’s Spirit of Leadership award, which has since been renamed the Brad Burlingame Award in his honor in 2016. Burlingame was also one of four industry leaders to be inducted into the 2016 Destination Marketing Association International (DMAI) Hall of Fame, an honor given to individuals who have left a significant mark on the destination marketing industry. Visit West Hollywood continues to work and support its mission to market the City of West Hollywood as a top choice visitor destination.



Vicki Heitland, Senior Director of Administration, Visit West HollywoodVicki Heitland

VP of Administration





Maribel Munoz, Executive Assistant & Marketing Associate, Visit West Hollywood

Maribel Muñoz
Office Manager/Finance



Anne Van Gorp, Marketing Manager, West Hollywood Design District

Anne Van Gorp
Communications Manager

Digital Marketing

Erin Pedraja, Director of Digital Marketing, Visit West Hollywood

Erin Pedraja
Director of Digital Marketing

Julissa Rodriguez, Digital Marketing & Social Media Manager, Visit West Hollywood

Julissa Rodriguez
Digital Marketing & Social Media Manager




Erin Hennessay, Marketing Manager, Visit West Hollywood

 Erin Hennessay
Marketing Manager

Business Development

Jaimie du Bois, Director of Business Development, Visit West Hollywood

Jaimie du Bois
Director of Business Development

West Hollywood Design District

Ryan Farber, Executive Director, West Hollywood Design District

Ryan Farber
Executive Director, West Hollywood Design District

In Loving Memory

Bradley Burlingame, President & CEO, Visit West Hollywood

Bradley M. Burlingame
President & CEO
1997 - 2015

A legacy that will carry on for decades


Board of Directors

Executive Committee

Greg Harless
Founder, The Lot

Jamie Adler
Vice Chair
Owner & CEO, Phyllis Morris

Ira Kleinrock
General Manager, Le Parc Suite Hotel 

Norbert Relecker
General Manager, Mondrian Los Angeles

Chris Bonbright
Past Chair
Principal, Avison Young

Board Members

Mylena Christina

Darren Gold
Founder & General Manager, Alpha

Jack Gonzalez

Richard Grossi

Rod Gruendyke
General Manager, Sunset Marquis Hotel & Villas

Jason Illoulian
Partner, Faring Capital

Bill Karpiak
General Manager, Ramada Plaza West Hollywood

Karen Kuo
Principal, Robert Kuo

Mark Lehman, Esq.
Principal, Law Offices of Mark E. Lehman

Danny Roman
Owner, Bikes and Hikes LA

Honorary Board Members

Paul Arevalo
City Manager, City of West Hollywood

Maribel Louie
Manager, Arts & Economic Development, City of West Hollywood

Genevieve Morrill
President & CEO, West Hollywood Chamber of Commerce