The Standard: A Gem on the Sunset Strip
Can a hotel also be piece of Pop Art? The Standard, Hollywood stands out, to be sure. It’s also a hotel physically embodying the spirit of the neighborhood—from the visual look to the moments within.
The iconic upside-down red brand logo invites you through the front door, beneath the repetitive curve of the exterior room balconies that face the famous Sunset Blvd., only minutes from landmarks like the bar at Chateau Marmont, The Comedy Store and The Roxy Theater.
This location opened in 1999 and was the very first in the hotel chain that now spans three American cities with five properties.
The initial investors included several of Hollywood’s most elite names, Leonardo DiCaprio and Cameron Diaz among them. And today, the brand remains beloved by those who crave chic surroundings, touchpoints of a neighborhood in design, as well as the best-of-the-best in nightlife, entertainment, culinary and cocktails, all under one roof.
The 1962 building kept the best of the old Thunderbird Motel––those moments of quirky, kitsch nostalgia––with transformation by Andre Balazs Properties, who brought a more modern take on Mid-Century stylings, which many of the Standard properties would become synonymous for after decades of business.
Guests arrive to this West Hollywood location into a modern, white lobby that gives way to bright pops of color in the adjoining Cactus Lounge, where native succulent are potted along a stark, lit wall. Your views from here are of the hotel’s grandest Pop Art moment––a brilliant, light-blue swimming pool, flanked by inviting white chaise chairs on a royal-blue, custom AstroTurf. It’s one of the most inviting places to cool off in a hot, L.A. summer. The rooms are flooded with natural light, airy and spacious with a minimalist approach, custom linens and all the trappings you need in a modern world, from flatscreens to Smartphone chargers.
In a neighborhood where Frank Sinatra once resided, where Marilyn Monroe laid her head to sleep at night and Charlie Chaplin strolled the pavement during the day, in a place where Johnny Depp currently owns a home––The Standard is an ode to the talent of the American screen and stage, both past, present and future. It aims to be a place where those visiting get a seamless and real sense of the neighborhood … and it succeeds.
The Standard, Hollywood
8300 Sunset Boulevard
West Hollywood, CA 90069