Q&A: Cole Apodaca and Todd Walker of No More Heroes
The Santa Fe natives serve craft cocktails at this West Hollywood music-inspired bar
As of May 2019 No More Heroes has permanently closed.
Need a laidback gathering place that effortlessly straddles vintage charm and East Coast cool and serves connoisseur cocktails? No More Heroes, a music-inspired neighborhood haunt on Santa Monica Blvd., has you covered.
Partners Cole Apodaca and Todd Walker—both Santa Fe natives who’ve spent time at Ysabel and Laurel Hardware—came up with the remarkably simple idea to serve quality drinks at a fair price. The bar is named after a Stranglers track, and many of the cocktails’ names are taken from song lyrics.
Enticements from the menu include drinks shaken, frozen or stirred like the Long Tall Sally (Ketel One, cucumber Dolin Chambéry, Yellow Chartreuse, matcha, lavender bitters, and honey) and the Pretty in Pink (white acai-steeped Nolet’s Gin, lychee and grapefruit topped with Gruet Rosé bubbles).
And stay tuned—a NMH kitchen is forthcoming. Weekend party brunches, anyone?
Meanwhile, we asked Cole and Todd to tell us more about the bar’s offerings.
Q What makes NMH unique?
A We wanted this place to be an everyone-welcome kind of bar—like a Cheers—it’s comfortable, it’s not over the top, it’s not bougie, just a good, solid neighborhood bar.
Q Tell us about your bar program.
A We wanted to offer really good quality for the price. It’s always changing and we try to have fun with it. We’ve done frozen drinks, seasonal cocktails, sangria, weekly margarita specials.
Also, being from Santa Fe, we like spicy food and drinks so we usually offer three or four spicy cocktail options. We also make our own spicy bitters in-house. We sous-vide some of our cocktails as well and use sous-vide for pepper infusions. The fresh fruit is all blended, rested and aged in-house. We do our own thing but try to keep it as simple as possible.
Q What kind of music do you play?
A We want this to be a place where you can play cribbage and dominoes early in the evening and have a more fast-paced bar later at night. There is an ’80s night and a ’90s night. The DJs (vinyl and digital) bring a different funk to it. They mix it up constantly and they take requests. It gets pretty turned up—we have people dancing on the couches at night.
Q Do you have a typical customer?
A It’s pretty diverse, which is exactly what we wanted—straight, gay, singles, couples, younger, older. We definitely have a lot of regulars.
Q Our last question is a tough one. What’s your favorite drink?
A Cole: The Well-Mannered Frivolity (Del Maguey Vida mezcal sous-vide with banana, Punt e Mes vermouth, Campari and spiced chocolate bitters).
Todd: Mezcal neat or frozen Irish coffee.