New Showrooms in the West Hollywood Design District
New showrooms in the Design District are bringing more international flair to the creative community. Spanning from exclusive furniture line debuts to rare art pieces and interactive 3-D paint samples, here is what you need to know about each dazzling new venue’s concept.
One of Miami and Chicago’s top sources for Vanguard European design in America for the past 40 years has opened a two-story, 15,500 square foot showroom in the West Hollywood Design District.
Founded by Nasir and Nargis Kassamali in 1974, the renowned multi-brand design retailer enlisted Los Angeles-based studio MAKE, to help them reflect the brand’s Miami roots by incorporating the same iconic metal-work on the facade of the space that was originally constructed in 1960.
Inside the glass doors you are greeted by a Lars Zech sculpture from the owner’s personal collection. You will also find vignettes exploring best-selling works by brands such as Cassina, Cappellini, Living Divani and Moroso along with debuts of new pieces including Sollos by Jader Almeida with Teca Bar Cart and Mad Lounge Chair plus kitchen designs by Luminaire for Minimal and an exclusive Olos Table by Chi Wing Lo. In addition to furniture, the showroom will feature an expansive collection of accessories and lighting from Ingo Maurer and Davide Groppi. Luminaire will also hold a rare design bookstore in partnership with ARTBOOK, a retail division of specialty art and design literary distributor, Distributed Art Publishers “D.A.P.”
While growing their brand in the U.S. and propelling their philosophy that good design should be accessible, according to Nasir, “We chose to open our Los Angeles showroom in the West Hollywood Design District because we want to position the space as a welcoming design destination. We are a truly multi-brand store with highly curated offerings from the best manufacturers. In addition to our incredible world-class collections, we have on staff trained consultants who are highly educated in design who can help design every area of your home.”
Through regular curated exhibitions, open-forum lectures and educational programming, the brand has forged connections between design enthusiasts and designers, architects and scholars. “Our collections are not based on trends and our offerings are ever-changing,” says Nasir. “We want to emphasize the importance of design and its effect on people’s everyday lives. We’ve designed our showroom so that people can walk away with not just a design experience, but a design education.”
In this case, good things come in pairs. In a complimentary connecting space next door to Luminaire, (located at 8840 Beverly Boulevard), leading Italian design brand Poltrona Frau has also opened a new 4,300 square foot showroom that is comprised of a dramatic wraparound glass façade.
Walk through the natural oak parquet floors with muted gray walls and a contrasting black ceiling to view the brand’s special area dedicated to Poltrona Frau Leathership® which upholds their commitment to heritage and specialized technique. “Making Masterpieces,” is a demonstration of the high-level craftsmanship put into the iconic Chester sofa.
A variety of products from Poltrona Frau’s collection will be on the main floor, including the award-winning Ren furnishing collection by Neri & Hu, Ludovica + Roberto Palomba’s “Let It Be” modular sofa system, iconic pieces like the Archibald chair created by Jean-Marie Massaud, and artistry from the first accessories collection for the brand, The Objects. Additional features on view include various Emperador marble finishes throughout the space and an illuminated column chair display, along with the showstopping lime mortar of the brand’s logo prominently displayed on the wall, welcoming guests into the new space.
Just across the street, forming a perfect trifecta, is the new Maddox Gallery originating from London. Opened by British heiress Petra Ecclestone, along with gallery director Sam Palmer, and creative director Jay Rutland, inside the fall floral façade, you will find some of the best of the blue-chip modern and contemporary British Art scene. Housed in a 3,000-square-foot architectural space with loads of natural light streaming in past the steel ceiling beams, this is a perfect spot to find a new work of art for your home or office, browse the array of paintings during a stroll down Beverly Blvd., or throw a blow-out event.
For the UK brands first North American gallery opening, cutting edge works included paintings and installations by Damien Hirst, Tracey Emin, Banksy, Russell Young and The Connor Brothers among many others still on view that were all part of the “Best of British” series. With a retail and online component to the gallery continually evolving, this is an exceptional addition to the thriving art scene in the West Hollywood Design District.
Farrow & Ball
Once you’ve shopped in the design district for all your chic international furnishings and accessories, you might need a new coat of paint to further spruce up your surroundings. British paint and wallpaper brand Farrow & Ball has opened a new two-story flagship on La Cienega (technically in Los Angeles). Known as international color experts, with over 132 titles like Elephant’s Breath to Dead Salmon, the typical boring swatches don’t stand a chance here. Designed by the Project Room, the showroom features an interactive customer experience once you walk past the colorful towering totems.
Transforming the customers experience into a tactile and personalized affair with its premium paint and handcrafted wallpaper, for the first time in North America you can visualize every color palette in every available finish through an innovative magnetic display system that brings paint to life on three dimensional surfaces.
“With this new showroom, we wanted to create an innovative space and rethink what a paint and wallpaper showroom can be,” explains Farrow & Ball CEO Anthony Davey. “The West Hollywood Design District has such an exciting design scene, it seemed right to create a dynamic space that takes a new approach at how we experience color. Together with Project Room, I believe we have achieved something that will really surprise and amaze our customers.”
The showroom also serves as a canvas to exhibit local creative talent. Michael Dopp, LA-based artist, has created limited edition wood-block posters in Farrow & Ball paint which are displayed on the walls. The billboard on the exterior of the building, will act as an outdoor gallery featuring the work of Los Angeles based artists and creatives.
This location is also composed to be a gathering place for the design community. A series of modular tables can be used as work stations and a second-floor lounge, complete with a design library, welcomes architects, interior designers and clients to work and take meetings. Lastly, a roof deck will host a regular series of private alfresco events that we look forward to attending.