About Us

Visit West Hollywood is a Tourism Business Improvement District (TBID) dedicated to positioning West Hollywood as the world’s most vibrant urban oasis.

As a 501(c) non-profit organization, the West Hollywood Travel + Tourism Board markets the city as a first-choice visitor destination to business and leisure travelers by promoting an awareness of the city’s unique location, image, businesses and industries.

The West Hollywood Travel + Tourism Board is accredited with Destinations International’s Destination Marketing Accreditation Process (DMAP), which serves as a visible industry distinction defining quality and performance standards.

West Hollywood Travel + Tourism Board
Toll Free: (800) 368-6020
Local: (310) 289-2525
1017 N. La Cienega Boulevard
Suite 400
West Hollywood, CA 90069

What is a TBID?

A TBID, or Tourism Business Improvement District, is a unique funding model that allows destinations to designate funds specifically for destination marketing purposes, based on self-assessed hotel fees collected beyond the typical Transient Occupant Tax (TOT), or hotel bed tax. TBIDs can also be called Tourism (or Business) Improvement Districts (TID/BIDs) or Tourism Marketing Districts (TMDs), depending on the destination.

Today, there are more than 130 TBIDs globally, and growing, but West Hollywood was the first!

Learn more about our TBID, and other West Hollywood Business Improvement Districts

Organization History

The West Hollywood City Council established the West Hollywood Business Improvement Area and the Hotel Marketing Benefit Zone to promote West Hollywood as a travel destination in 1989. While the business improvement district was one of the first in the area, other nearby cities had since formed similar organizations that began to vastly outspend West Hollywood in tourism marketing efforts.

Thus, in 2014, the city created the new West Hollywood Tourism Business Improvement District, funded by an increase in the hotel assessment, to address this imbalance and continue positioning the city as a top travel destination in Southern California and beyond. In a city of only 1.9 square miles, West Hollywood now has 16 hotels and an annual visitor economic impact that has grown to more than $900M USD.

Our Team

Tom Kiely – President & CEO
Jeff Morris – Chief Marketing Officer
Vicki Heitland – VP, Administration
Maribel Muñoz – Board Liaison/Finance Manager
Diana Pacheco – Administrative Assistant
Ashlea Tate – Brand Marketing Manager
Seth Chalmers – Director, Digital
Julissa Rodriguez – Social Media Manager
Cara Kleinrock – Marketing Coordinator
Paul Garcia – VP, Global Communications
Sean Keliiholokai – VP, Business Development
Jackie Centeno – Tourism Coordinator
Denis Zyuzin – Director, Business Development

Board of Directors

Executive Committee

Norbert Relecker, Chair
General Manager, Mondrian Los Angeles

Mark Lehman, Esq., Vice Chair
Principal, Law Offices of Mark E. Lehman

Nick Rimedio, Treasurer
General Manager, La Peer Hotel

Bill Karpiak, Secretary
General Manager, Ramada Plaza West Hollywood

Rod Gruendyke, Public Affairs
General Manager, Sunset Marquis Hotel & Villas

Board Members

Jamie Adler, Owner & CEO, Phyllis Morris

Julien Bardet, General Manager, The Edition

Chris Bonbright, Principal, Avison Young

David Combes, Executive Director, Botanical Hospitality Group

Nate Hardesty, General Manager, Andaz Hotel

Jeff Kulek, General Manager, The London West Hollywood

Lee Maen, Partner, Innovative Dining Group

David Miller, Senior Vice President of Brand Marketing, Universal Studios

Troy Pade, General Manager, The Sunset Tower

Allison Samek, CEO, Fred Segal

Bert Seneca, General Manager, Le Parc Suites Hotel

Honorary Board Members

Paul Arevalo, City Manager, City of West Hollywood

Francisco Contreras, Acting Director of Economic Development, City of West Hollywood

Genevieve Morrill, Executive Director, West Hollywood Chamber of Commerce

In Memoriam

In memoriam: Brad Burlingame

In December 2015, Visit West Hollywood’s President and CEO Brad Burlingame passed away, leaving an 18-year legacy on the organization, city of West Hollywood, and California tourism industry. A remarkable visionary, Burlingame served in leaderships roles on numerous boards and associations. Burlingame was past Board President of the Western Association of Convention & Visitors Bureau (now DMA West) and a committee member for Visit California. He served on the Board of Trustees for DMAI Foundation, in addition to serving as the California Travel Association Chair and helping to create the CalTravel PAC.

Burlingame’s groundbreaking strides in the industry did not go unnoticed, as he was an awardee of Travel and Tourism Marketing Association’s Anastasia K. Mann Leadership Award and CalTravel’s Norman F. Clark Tourism Champion of the Year, in his memory. In 2013, Burlingame was awarded DMA West’s Spirit of Leadership award, which has since been renamed the Brad Burlingame Award in his honor in 2016. Burlingame was also one of four industry leaders to be inducted into the 2016 Destination Marketing Association International (DMAI) Hall of Fame, an honor given to individuals who have left a significant mark on the destination marketing industry. Visit West Hollywood continues to work and support its mission to market the City of West Hollywood as a top choice visitor destination.

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