About Us

Visit West Hollywood is a Tourism Business Improvement District (TBID) dedicated to positioning West Hollywood as the world’s most vibrant urban oasis.


As a 501(c) non-profit organization, Visit West Hollywood markets the city as a first-choice visitor destination to business and leisure travelers by promoting an awareness of the city’s unique location, image, businesses and industries.

Visit West Hollywood is accredited with Destinations International’s Destination Marketing Accreditation Process (DMAP), which serves as a visible industry distinction defining quality and performance standards.

Visit West Hollywood
Toll Free: (800) 368-6020
Local: (310) 289-2525
8687 Melrose Ave. Suite M60
West Hollywood, CA 90069

What is a TBID?

A TBID, or Tourism Business Improvement District, is a unique funding model that allows destinations to designate funds specifically for destination marketing purposes, based on self-assessed hotel fees collected beyond the typical Transient Occupant Tax (TOT), or hotel bed tax. TBIDs can also be called Tourism (or Business) Improvement Districts (TID/BIDs) or Tourism Marketing Districts (TMDs), depending on the destination.

Today, there are more than 130 TBIDs globally, and growing, but West Hollywood was the first!

Learn more about our TBID, and other West Hollywood Business Improvement Districts

Organization History

The West Hollywood City Council established the West Hollywood Business Improvement Area and the Hotel Marketing Benefit Zone to promote West Hollywood as a travel destination in 1989. While the business improvement district was one of the first in the area, other nearby cities had since formed similar organizations that began to vastly outspend West Hollywood in tourism marketing efforts.

Thus, in 2014, the city created the new West Hollywood Tourism Business Improvement District, funded by an increase in the hotel assessment, to address this imbalance and continue positioning the city as a top travel destination in Southern California and beyond. In a city of only 1.9 square miles, West Hollywood now has 16 hotels and an annual visitor economic impact that has grown to more than $900M USD.


Our Team

Tom Kiely – President & CEO
Jeff Morris – Chief Marketing Officers
Vicki Heitland – VP of Administration
Maribel Muñoz – Office Manager/Finance
Diana Pacheco – Administrative Assistant
Erin Pedraja – Director of Digital Marketing
Julissa Rodriguez – Social Media Manager
Anne Van Gorp – Director of Communications
Ben Reiss – Sunset Strip & West Hollywood Design District Manager


Board of Directors

Executive Committee

Norbert Relecker, Chair
General Manager, Mondrian Los Angeles

Mark Lehman, Esq., Vice Chair
Principal, Law Offices of Mark E. Lehman

Ira Kleinrock, Treasurer
Vice President of Operations, OLS Hotels and Resorts

Bill Karpiak, Secretary
General Manager, Ramada Plaza West Hollywood

Greg Harless, Past Chair
Founder, The Lot

Board Members

Jamie Adler, Owner & CEO, Phyllis Morris

Chris Bonbright, Principal, Avison Young

Mylena Christina, Entrepreneur

Tim Flodin, General Manager, The Jeremy West Hollywood

Jack Gonzalez, Resident

Rod Gruendyke, General Manager, Sunset Marquis Hotel & Villas

Philip Howard, Laurel Hardware

Jason Illoulian, Partner, Faring Capital

Henning Nopper, General Manager, Andaz West Hollywood

Nick Rimedio, General Manager, Kimpton La Peer Hotel

Danny Roman, Owner, Bikes and Hikes LA

Honorary Board Members

Paul Arevalo, City Manager, City of West Hollywood

Maribel Louie, Director of Economic Development, City of West Hollywood

Genevieve Morrill, President & CEO, West Hollywood Chamber of Commerce


In Memoriam

In memoriam: Brad BurlingameIn December 2015, Visit West Hollywood’s President and CEO Brad Burlingame passed away, leaving an 18-year legacy on the organization, city of West Hollywood, and California tourism industry. A remarkable visionary, Burlingame served in leaderships roles on numerous boards and associations. Burlingame was past Board President of the Western Association of Convention & Visitors Bureau (now DMA West) and a committee member for Visit California. He served on the Board of Trustees for DMAI Foundation, in addition to serving as the California Travel Association Chair and helping to create the CalTravel PAC.

Burlingame’s groundbreaking strides in the industry did not go unnoticed, as he was an awardee of Travel and Tourism Marketing Association’s Anastasia K. Mann Leadership Award and CalTravel’s Norman F. Clark Tourism Champion of the Year, in his memory. In 2013, Burlingame was awarded DMA West’s Spirit of Leadership award, which has since been renamed the Brad Burlingame Award in his honor in 2016. Burlingame was also one of four industry leaders to be inducted into the 2016 Destination Marketing Association International (DMAI) Hall of Fame, an honor given to individuals who have left a significant mark on the destination marketing industry. Visit West Hollywood continues to work and support its mission to market the City of West Hollywood as a top choice visitor destination.

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