Press Kit

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West Hollywood Travel + Tourism Board’s downloadable press kit is packed with the facts, details, and ideas needed to supplement any story covering our 1.9 square mile gem of a city.

West Hollywood, California Fact Sheet
The 2018 State of the Hotelscape in West Hollywood, California
5 Myth Busters about West Hollywood that Could Move You to Visit
18 Facts About West Hollywood, California in 2018
A Guide to West Hollywood, California’s Three Districts
The Infamous and Colorful History of West Hollywood, California
Top 10 Instagrammable Spots in West Hollywood, California

West Hollywood Travel + Tourism Board News

May 18, 2018: Visit West Hollywood Unveils Strategic New Logo, Name Change to West Hollywood Travel + Tourism Board
June 5, 2018: West Hollywood’s Legendary Sunset Strip Heats up with Summer on Sunset “A Tribute to the Summer of Love” June 21- September 3,2018
August 31, 2018: Tourism Dollars Inject $1.73 Billion into West Hollywood, California Economy


Quarterly Story Ideas

Let us help you. Here are some West Hollywood story ideas for Winter 2018.

1. Extreme Wellness

Here in West Hollywood, California, we’re barely fazed when another wellness and beauty trend comes along. West Hollywood ranked 11th nationally for fitness centers per capita, and 26th for hair, skin and nail salons. In summation, we take our wellness very seriously. Expunge toxins at an “urban sweat lodge,” where patrons partake in FAR infrared therapy by lying snugly in heated beds, sipping alkaline water and catching up on favorite TV shows. Or visit a “health optimization center” to try an IV facial, an ordinary facial with a not so ordinary saline hookup because beating a hangover and getting a glow shouldn’t be mutually exclusive. Quantum Harmonix sound healing, hypnotic relaxation and brain massages are all part of guided meditation classes now marketed to the masses. Looking good never felt so good.

2. Innovative Retail

As consumers shop online and share on social media, the brick and mortar experience must keep up. Creative minds in West Hollywood take a brand promise to the next level, offering shoppers experiential elements, high-end services and social sharing moments. Step into an eye-glass store with a full scale green room where customers can record 0:15 videos for social media, or enter a Melrose Place beauty store with a “selfie canyon” installation resembling the topography of the Southwest. Nike’s first ever “Nike live” store on Melrose Avenue is an experimental digital-meets-physical retail pilot with inventory determined by digital commerce data from local NikePlus members. Or, enter a store with no inventory at all, just stylists, shoppable mood boards, and of course, green juice.

3. The State of the Hotelscape in West Hollywood, California

West Hollywood is a small city – only 1.9 miles square – getting a mini facelift, from renovations and rebranding to new hotels. OLS Hotels & Resorts properties Montrose West Hollywood and The Chamberlain West Hollywood both underwent $15 dollar renovations in Summer 2018. The iconic Sunset Tower Hotel rolled out a multi-million dollar renovation in late Summer 2018 followed by the opening of a 23-room sister property, 850, in October 2018. Unveiling in early 2019, The Jeremy West Hollywood will transform into the 1 West Hollywood, an award-winning eco conscious luxury sustainable brand created by Starwood Capital, followed by the 190-room West Hollywood EDITION on the Sunset Strip.

4. L.A.’s Nightlife Mecca

Some visitors plan trips around destination hotels or special events, others around chic eats or one-off shops. All good. In-the-know denizens, though, arrange their priorities differently: celebrity-favorited bar and club hopping rule their itinerary impulses. In West Hollywood, our celebrity-fueled clubstaurants—“not quite a club, but definitely more than your typical restaurant” – are the place to start and end your night. From a karaoke bar that’s equal parts speakeasy club, bar and lounge decked out like a 1920s opium den, to a classy, old-Hollywood hotel bar in Bugsby Siegel’s former apartment, West Hollywood’s celebrity watering holes are the places where dreams are made of. To sum it up, a night out in West Hollywood equals bar hopping, imbibing and elbow-rubbing on foot in lovely weather.  A good combination for anyone.

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