These 6 Concept Stores Offer Next-Level Shopping
The pop-up store has evolved into a full-blown concept store. These locations are where creative minds take a brand promise to the next level and offer shoppers more experiential elements, high-end services and social-sharing moments. These six featured companies may not all call themselves “concept stores,” but they are definitely creative emporiums that can only be found in West Hollywood.
The millennial pink unicorn-covered building at the corner of Westbourne and Melrose will be stateside HQ to the fast-fashion phenom known as PrettyLittleThing. Known for its coveted celebrity collabs (think Olivia Culpo, Kourtney Kardashian and ’90s hip-hop design icon Karl Kani), this Instagrammable boutique is only open for private events and pop-ups. Visit their website to learn more about upcoming events and how you can host your next gathering at this chic showroom.
The Washington, D.C.-based makeup retailer is banking on Los Angeles as a big part of its growth strategy. Clearly, West Hollywood factors largely into that LA equation as Blue Mercury opened this flagship store, less than a five-minute drive from its Sunset Plaza store. The 2,500-square-foot Melrose location features an expanded men’s section (to include makeup), clean beauty essentials and the full line of Jo Malone products.
Similar to its neighbor, Blue Mercury, the luxury consignment experience known as The RealReal is also offering a robust men’s store complete with a “sneakerdome” and a rare watch bar. Fret not, ladies—a 1,500-square-foot handbag vault is yours for the drooling. Services include curbside consignment drop-off, personal styling and alterations. The RealReal also houses a café that serves coffee, hot chocolate and other refreshments, as well as delightful baked goods.
The glossy millennial pink, desert-inspired oasis does glam in a thoroughly modern way. LA’s natural light streams in through skylights allowing customers to experience the brand’s “skincare first, makeup second” offerings up close and personal. A doorway reveals dramatic caves complete with selfie mirrors for the perfect selfie.
Best friends and business partners, Emily Current and Meritt Elliott, have brought their authentic and optimistic design and lifestyle brand – The GREAT – to Melrose Ave. What started as a brand specializing in fully realized women’s wear, The GREAT has expanded to offering clothes and accessories for men and children as well as cozy pajamas and knitwear. Their store on Melrose features plush seating, desert-inspired colors and modern, minimalistic decor.
The Elder Statesman
Handcrafted luxury is what you’ll find at The Elder Statesmen in West Hollywood. Founded as a cashmere blanket company in 2007, the brand has expanded to include clothes, accessories and home decor for people of all ages, all of which are created in production facility in downtown L.A. At the West Hollywood store, you’ll find flawless, sustainable design that makes you feel both inspired and relaxed as you browse through their curated collection of cashmere.