The pop-up store has evolved into a full-blown concept store. These locations are where creative minds take a brand promise to the next level and offer shoppers more experiential elements, high-end services and social sharing moments.
West Hollywood has long been a favorite city for stores to pop up, and the recent spate of innovative concept store openings proves that this is the next big retail trend. These six featured companies may not all call themselves “concept stores,” but they are definitely creative offerings that can only be found on Melrose.
8587 Melrose Ave
The millennial pink unicorn-covered building at the corner of Westbourne and Melrose will be stateside HQ to the fast-fashion phenom known as PrettyLittleThing. Known for its coveted celebrity collabs (think Olivia Culpo, Kourtney Kardashian and the recently announced 90s Hip Hop design icon Karl Kani), plans for this location do not currently include retail space according to this article. Instead, think studios, private showroom, employee work space and hopefully, open-to-the-public activations and exclusive pop ups. It promises to be the next Instagrammable moment once its doors open in the next few months.
Nike x Melrose
8552 Melrose Avenue
This Nike collaboration treats Melrose as a character, and that character is a definitely an Influencer. This concept store from the global brand opened its doors on July 12. Retail offerings are based on buying patterns of its trendsetting neighbors. Factor in a vending machine with gifts for Nike app users, curbside pick up service and an event-worthy LA rooftop space, and you can see why you should never call this a pop up store.
Nike By Melrose is here for you. Nike by Melrose is officially open. Come experience the first Nike Live concept store built for and inspired by NikePlus members in this neighborhood. Here, get the ultimate access: to product that’s been informed by you and Nike.com favorites, to experts for any needs you may have, and to Member Unlocks in the store or to other Nike experiences in our city. Meet us at Melrose. #nikebymelrose Have questions? Stay tuned as we share more. Text Head Coach Jenn: 424.277.NIKE (6453). Located at 8552 Melrose Ave. Open 10am – 8pm, daily.
8500 Melrose Avenue
The Washington DC based makeup retailer is banking on Los Angeles as a big part of its growth strategy. Clearly, West Hollywood factors largely into that LA equation as Blue Mercury opened this Flagship store on July 27, less than a 5 minute drive from its Sunset Plaza store. The 2,500-square-foot Melrose location features an expanded men’s section (to include makeup), clean beauty essentials, and the full line of Jo Malone products. Future plans include local delivery of your favorite beauty product should you find yourself without your favorite lipstick.
JOIN us in store for free makeup consultations with your favorite brands’ pro-makeup artists and refresh your look for spring! Check your local store for event hours and tag us on social! #bluemercury . . . #bluemercury #springevents #refresh #makeup #event #instore #makeupartist #makeover #trishmcevoy #yvessaintlaurent #lauramercier #m61 #luneandaster #esteelauder #NARS #chantecaille #hourglass #surratt #byterry #clinique
8500 Melrose Avenue
The luxury consignment experience known as The RealReal soft opened its doors July 26. Similar to its neighbor, Blue Mercury, they are also offering a robust men’s store complete with a “sneakerdome” and a rare watch bar. Fret not ladies, a 1,500 square foot handbag vault is yours for the drooling. Services include curbside consignment drop off, free valuations and complimentary expert workshops. Birkin 101 anyone?
Now it’s time to experience Melrose Place. Simply walk across La Cienega Blvd, head North and you will run right into the ultra-chic enclave.
8407 Melrose Place
The glossy millennial pink desert-inspired oasis does glam in a thoroughly modern way. LA’s natural light streams in through skylights allowing customers to experience the brand’s “skincare first, makeup second” offerings up close and personal. A doorway reveals dramatic caves complete with selfie mirrors for the perfect selfie.
💄 Los Angeles – Glossier Comme toute beauty addict qui se respecte, la boutique @glossier de Los Angeles est le nouveau passage obligé. On ne sait même plus ce qu’on préfère entre la déco 100% pink de leur boutique et leurs produits 😍 ~…………………………………………………………….. 🇬🇧 If you go to LA, you need and have to visit @glossier. The pink design of the shop is incredible, just like the beauty products !
8401 Melrose Pl
Customer service has been the cornerstone of the retail giant’s success, and the 3,000 foot neighborhood concept store takes that one step further. Service is its biggest offering. Personal stylists, shoppable mood boards, green juice, alterations and mani/pedis are all part of the suite of services available at the neighborhood hub. They even offer the greatest Melrose Place service of all – free dedicated parking – conveniently located behind the store (enter on Orlando).