Q&A: Architect and Designer Gulla Jonsdottir
Designer Gulla Jónsdóttir on the Evolution of the West Hollywood Design District
Dynamic and driven, Icelandic-born Gulla Jónsdóttir is the principal of her namesake architecture and design business, and also sits on the board of the West Hollywood Design District as the Arts Chair.
Before starting her own firm in 2009, Jónsdóttir worked for Richard Meier, Walt Disney Imagineering, and Dodd Mitchell Design where she was instrumental in the renovations for Hollywood’s legendary Roosevelt Hotel.
When she’s not designing hotels around the globe, curating a show at the Salone del Mobile in Milan or an installation at the WestEdge Design Fair in Santa Monica, this uber-talented creative force is in her atelier at the La Peer Hotel, which is the first hotel in the West Hollywood Design District, that she also just happened to design as well.
Why did you decide to live, work and play in the West Hollywood Design District? What about this area resonates with you?
To me, it’s a combination of things but it’s a little bit like the West Village of NY where there are charming tree-lined streets with the best restaurants, design stores, and galleries. You have everything in this condensed, charming neighborhood of my favorite places. I can walk to work, my studio, my gallery and to dinner. It just feels residential but high-end commercial and accessible. It combines the best of what this city has to offer – and the lifestyle in LA that attracts me to this city.
How have you seen the evolution of the district develop since you first started working here?
Well luckily, I’ve been a part of the evolution. The first hotel in the Design District is now here – the Kimpton La Peer which used to be my studio (more on that later.) I’ve been a big part of this and designed the hotel now there are another few others coming.
Can you speak about the sense of community here and how that inspires you?
When I was designing the hotel [Kimpton La Peer], I looked to the neighbors for inspiration. I always like to design something to be site specific. So here I was in the Design District and all the neighbors were the most high-end aficionados, importers and world traveled. So, I designed for them and their friends. We are all friendly and the more the merrier. We work together vs in competition and I tried to shop from the neighbors for the hotel. The sense of community is very friendly here
How is it different from other parts of LA?
I think the fact that we don’t have so many high rises and its more street level. There are people walking on the street and not going up to get stuck on the 53rd floor. I think the neighborhood craves that sense of community and attracts it. It forces people to mingle and meet at the local café, restaurant on the streets. We have the Pacific Design Center which attracts designers from all over the city and the wonderful restaurants Cecconi’s and Craig’s which also attract people. It’s a central spot for a luxury yet easy lifestyle.
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You truly came full circle with your new Studio at the Kimpton La Peer. Tell us how that came about.
When I started my own studio in 2009, I was looking for a space to rent and I found this cute little 2,000 square foot space on 663 N. La Peer Drive. I rented it and the landlord told me I could have it for four years then he had a permit for a hotel and he wanted me to design it. After four years, and completing the design, I moved my studio to allow for the construction of the hotel. Three years later it was complete but there was always this one empty space in the front.
About six months before the hotel opened, when I was doing a walk-through of the space with the contractor, I had an epiphany: It was my old studio-office and I wanted it back. I was also so happy here and I loved the neighborhood. So now I have a hotel with a bar, pool, gym and a lovely staff of people, so I convinced the owner to rent it to me for an atelier-gallery where I could showcase my furniture collection and other pieces of art from artists that I’ve met around the world that inspire me every day in my work. It’s a nice collaboration. The hotel is going to start doing their daily happy hour inside the gallery and we have held some private dinners there catered by Viale Dei Romani. It has become a beautiful family that works together with the hotel, restaurant, and gallery.
Now that you are back, what are some of your favorite places to hang out when you’re not working?
Marco Pelusi on Robertson has become my local Italian hairdresser and friend. Du Vin is my favorite wine store on San Vicente. I go to The Assembly every day for my morning coffee and I see all the neighbors there. I like Hedley’s for lunch and Petrossian. I also like M+B Gallery and Maxfield. When get out of the office to select furniture for my various hotel projects around the world, I walk on Beverly and stop into Minotti, Mass Beverly, Poltrona Frau, and Luminaire. I miss Madeo (restaurant) but they are coming back.
What are you most excited about for the Frieze Art Fair this year?
We are co-hosting a Frieze Los Angeles (February 14-17) after party on February 16 at La Peer Hotel. There will be a block party from Melrose and San Vicente to Robertson on that Saturday from 12-5pm with various tea parties, skateboarding, art shows, and food trucks. Super fun and approachable. Then the party will be from 6-9pm with artists Billy Zane, Retna, Risk, Val Kilmer and hopefully Shepard Fairy and Cryptic. We are offering tired art fair guests some food. wine and culture. We are also selling limited edition prints from some of these artists. There will be painting by the pool, the patio, restaurant, and my gallery. The whole hotel will be activated on the first floor with art, wine, and food. Plus, neighboring restaurants Gracias Madre and Cecconi’s will offer a free drink.
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What’s next for you as the WHDD Arts Chair?
My dream is for West Hollywood to have their own fair when the park opens. I’m the new arts chair for the West Hollywood Design District. I’d love to attract a more international art crowd that is more design savvy to the city and likes what we have to offer. The fact that Frieze is coming to the city, it automatically brings that extra chic culture and art collectors into Los Angeles, and for us to participate is just a wonderful opportunity meet these people and show them what we have to offer as far as the culinary and design scene. We want to welcome the international people, plus our neighbors and friends because we are super proud of it.