After decades of notoriety, The Sunset Strip continues to blaze its own path as a world-famous cultural landmark, setting trends in music, hotels, dining and shopping. This most famous stretch of Sunset Boulevard begins and ends in West Hollywood, and like the city it calls home, it is constantly breaking new ground and reinventing itself.

Though it’s often been portrayed in movies like “Sunset Boulevard,” “Almost Famous” and “Rock of Ages,” visitors say that nothing compares to seeing The Sunset Strip up close and in person. Bordered on the west by Beverly Hills and on the east by Hollywood, this iconic stretch of Sunset Boulevard features an array of world-class hotels, nightclubs, restaurants, shopping and spas.

Today, The Sunset Strip continues to launch new artists and attract crowds to legendary music venues like The Roxy Theatre, Whisky a Go Go and The Viper Room. Meanwhile, swank hotel bars such as Tower Bar at the Sunset Tower Hotel and Skybar at Mondrian boast some of the most popular and exclusive hideaways on The Strip. Everyone loves a good comedy show and you're bound to catch a celebrity comedian at The Comedy Store. Recent comedians to perform there include Louis C.K., Judd Apatow and Whitney Cummings. Chris Rock even practiced his Oscar bits here.

The Strip isn’t all nightlife though, daytime visitors will enjoy the high-end shopping and al fresco dining of Sunset Plaza to “see and be seen” in Los Angeles. Experience these areas entirely on foot, taking in the fabulous So Cal sunshine, and see why visitors are drawn from around the world to this eclectic destination.

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