Author: Maxine Tatlonghari

The pop-up store has evolved into a full-blown concept store. These locations are where creative minds take a brand promise to the next level and offer shoppers more experiential elements, high-end services and social sharing moments. West Hollywood has long been a favorite city for stores to pop up, and the recent spate of innovative […]

It was one of the rare cool, overcast mornings here in Los Angeles when I walked over to one of my favorite spots, Joe & the Juice, to meet with the self-taught Panamanian artist behind the “Dream Big” butterfly mural at John & Pete’s Liquor store.  Her name is Marisabel Bazan and we just vibed. […]

We’ll update this list from time to time, so be sure to check back for some new ones! Celebrities flock to West Hollywood to eat, shop, play, live and take a meeting. I must admit, I get a kick out of seeing some of my local spots on my favorite TV shows. My corner coffee […]

As someone who lives, works and plays in West Hollywood, and serves as the First Vice Chair of the West Hollywood Chamber of Commerce, I’m excited to share some of my new business picks with you! Here’s the May roundup: For out-of-towners, MiniLuxe is an amazing solution as this chain is simply obsessed with safety […]

How does a brand attain that elusive cool factor that resonates with customers? One strategy is to work with influencers or set up shop in a town like West Hollywood where it’s baked into our DNA. Another is to collaborate with people who make their living creating things that disrupt our daily lives and make […]

West Hollywood is arguably one of the most Instagrammable cities in the world. You’ll even find some popular photo spots just down the street, like the Instagram-famous Paul Smith pink wall, where you will see local bloggers and tourists alike vying for valuable wall real estate. While I agree that this is a great backdrop, West […]

Spring is finally here! It’s time to recharge that body and transition out of winter mode. Maybe you like to recharge with a workout. Or perhaps a massage, meditation or facial is what your soul craves. Following, are some popular ways to renew your mind, body and spirit in about an hour. I’ve added some […]

The Awards Season is in full swing and part of the excitement is seeing the celebrities with glam makeovers from head to toe. Get a little help from the experts the next time you’re getting ready for a big night out in West Hollywood. Local lifestyle blogger Maxine Tatlonghari shares her beauty itinerary and local […]