Architect & Designer
When Icelandic-born Gulla Jónsdóttir was looking for a studio space to begin her eponymous architecture firm, she zeroed in on West Hollywood’s Design District — and stumbled into her first big job. “The landlord told me, ‘I have good news and bad news. The bad news is, you can be here for four years and then I have to kick you out because I have a permit to build a hotel here. The good news is, I’m going to hire you to design the hotel.’” That hotel was Kimpton La Peer, the first of many hotels around the world that Jónsdóttir would conceptualize. She has since gained acclaim for her unique spatial experiences that exist in harmony with their natural surroundings and boldly, seamlessly integrate art.
Gulla was filmed at Kimpton La Peer and the Pacific Design Center.
“[West Hollywood] is the best of fashion, furniture, design and art, but also has unique and wonderful restaurants, hip bars and cool spaces to hang out. I think the city is remarkable in that sense, and I enjoy it the most out of the wider Los Angeles area. It’s become my home and studio for several years because of that reason.”
“I wanted [the La Peer Hotel] to be a symphony of art and design, blending fashion, art, furniture, poetry, architecture and music. We got a lot of artists to collaborate — not to just hang a piece of art on the wall, but to paint the ceiling and paint the walls. It became a part of the soul of the hotel.”
“For me, this is the hub to shop and to find new things. Everything is the latest, the greatest for high-end furniture, design, fabrics — anything you need. I design hotels around the world … but I always come back to West Hollywood.”
“The Pacific Design Center has become a cultural icon and it really established the area that came to be the [West Hollywood] Design District. I have to applaud them for hiring an iconic architect, Cesar Pelli, to create this fantastically iconic building.”
Find Your Perfect Design District Hotel
Keep Exploring the West Hollywood Design District
Design District Neighborhood Guide >>
Curious for more? Explore Gulla’s stomping ground with our Design District neighborhood guide.
More Creators of West Hollywood
More Design District Stories
Q&A: Architect and Designer Gulla Jónsdóttir
Dynamic and driven, Icelandic-born Gulla Jónsdóttir is the principal of her namesake architecture and design business, and also sits on…
Find Creative Inspiration in the West Hollywood Design District
The West Hollywood Design District, located at Melrose Avenue, Robertson Boulevard and Beverly Boulevard, is a cultural and shopping destination…